Athens City Branding: The ABC and Agora Project.

The ABC and Agora Project. Our complete project propostition concerning Athens Rebranding:       The ABC and Agora Project. Our powerpoint project proposition concerning Athens Rebranding:     Συνέχεια →

Athens is a riddle – Athens’ branding up until now.

A city is a riddle we get the chance to solve when looking carefully. Athens is a riddle. In this presentation we will get to explore the city’s branding up until now and check out what creative is happening in Athens today.  After shortly presenting Athens’ branding before, during and after  the milestone of the … Συνέχεια →

Smart cities, sustainable cities, city branding and lean start up methodology: a theoretical approach

This presentation aims to do a review of the main theoretical issues we have come across and talked about during the “Athens co-creation branding project” concerning smart cities, sustainable cities, city branding and lean start up methodology. We remind the six indicators and also the key-concepts that are considered important for understanding the concept of … Συνέχεια →

City Branding: The case of Stockholm (Sweden)

People in Scandinavia, a region within the Hansa League (13th century to nearly 17th century), have a long tradition of collaboration and solidarity. Based on this mentality, people of Stockholm and Uppsala region (32 municipalities, representing 25% of the total Swedish population) begun to discuss the branding of Stockholm, as early as of 1995. Here … Συνέχεια →

City Branding: The case of Lyon (France)

Competing a city like Paris can be extremely demanding. Lyon though has managed to create a competitive identity and a strong brand name. From the early 60’s Lyon was a popular destination due to famous chef Paul Bocuse and his inn. At the end of 1980, when the French mayors where producing logos and slogans … Συνέχεια →

Smart Cities? What about them?

Smart cities… Many talk about them, but what exactly do they have in mind? Well, that depends… But there sure are a few things one can tell –and most of us would agree– that make up a smart city. Is the smart city really a novelty? Well, probably not, since any settlement/community in the history … Συνέχεια →